Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change
Original price was: $27.99.$18.17Current price is: $18.17.
We all want the autonomy and power to change our lives for the better and yet many of us feel stuck in the same bad habits, patterns, and short-term fixes. We know what we should do, but often we cannot get ourselves to actually do it.
In Unstoppable Brain, Dr. Kyra Bobinet debunks today’s over-dependence on performance-driven tools such as calorie counting, SMART goals, and likes/followers that attempt to motivate us into behavior change. These methods work well in the short term but have a long-term downside of negative emotions and harmful behaviors. Yet despite these poor results, we keep using the same performative approaches over and over. Something is missing.
Emerging research into the neuroscience of behavior and motivation has brought to light to a little-understood area of the brain, the habenula; possibly the most powerful controller of behavior ever found. If left untended, the habenula acts as a failure detector and motivation kill switch that can rob you of positive or lasting change, leaving you stuck in relapse, frustration, and suffering.
Understanding the habenula’s inner workings is must-have knowledge to obtain the freedom and agency for the life you long for. New research reveals that the habenula is a primary gating mechanism for everything that does or doesn’t happen in your life, what you do or do not do and. It is among our biggest obstacles to change.
In this book, you will learn that an activated habenula can dominate even the dopamine and reward systems that the scientific world for decades has esteemed the most powerful behavioral drivers. We will explore exactly what is wrong with today’s overly used performative approaches and how you can free yourself to reach your optimal health and best life. Dr. Bobinet unpacks mounting evidence on the habenula and other discoveries that change everything about changing behavior. With this new vision and understanding, your natural tendencies, purpose, and passions can emerge organically and inspire permanent, satisfying, and healthy life change.
Unstoppable Brain frees you from being too performative for others and being too hard on yourself. It provides all you need to restore your sovereignty and empowers you to change your life and habits whenever and however you want. It offers a therapeutic dose of three “medicines” that help you go from stuck to unstoppable. This potent elixir is an antidote to recovering your innate motivation wherever you’ve been stopped by the past or overwhelmed by the future. Most importantly, this book gives you the key to unlock lasting change.
Dr. Bobinet shares relatable examples from her own story and impactful research studies in resounding instruction for a full, vibrant life. Throughout the book, her engaging voice, relatable vulnerability, and empowering message infuse readers with the tools and reinvigorated power to unlock true, lasting change. Become unstoppable!
From the Publisher
We all want the autonomy and power to change our lives for the better.
Unstoppable Brainprovides all you need to restore your sovereignty and empowers you to change your life and habits whenever and however you want. Dr. Kyra Bobinet shares relatable examples from her own story and stunning new research on the brain that guarantees a full, vibrant life. Throughout the book, her engaging voice, relatable vulnerability, and empowering message infuse readers with the tools and reinvigorated power to unlock true, lasting change. Become unstoppable!
ASIN : B0CN288FHD
Publisher : Forbes Books
Publication date : April 30, 2024
Language : English
Print length : 208 pages
ISBN-13 : 979-8887503684
Item Weight : 1.2 pounds
Dimensions : 6.25 x 1 x 9.5 inches
Best Sellers Rank: #114,651 in Books (See Top 100 in Books) #27 in Behavioral Psychology (Books) #32 in Neuro-Linguistic Programming #1,556 in Success Self-Help
Customer Reviews: 4.4 4.4 out of 5 stars 195 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Amazon Customer –
Every person on this planet can benefit from this book
Immense gratitude to NetGalley for access to this audiobook which I might not have found otherwise.I wish I could just beam this book into everyone’s brain.This was Brène Brown level life changing, which is my highest compliment. The information was presented in a way that was easy to understand and to apply in my life, and the book was written in a way that was engaging and authentic and you could just tell the author really wanted to help people and believed in what she was writing about. The beautiful thing about this book and the information presented therein, is that it’s not some super specific, intensive, “you have to do it just this way or it won’t work”, super anxiety-inducing program. It’s something every single person on this planet that is capable of autonomy, can do. And keep doing. Forever. I really appreciated that the author has not played into the hyper-capitalistic mindset of constant productivity, and above all else her message is that failure doesn’t exist and we are all worthy and capable. As someone raised in a high control religion super focused on productivity, and then in an abusive marriage where I was made to feel like a lazy, crazy piece of trash, this book was so healing and validating to me. It will stay with me forever.This is a review of the audiobook.
Jessica Grossmeier, PhD, MPH –
A positively disruptive approach to help people sustain a healthy lifestyle
The opening chapters of “Unstoppable Brain” are very critical of the health promotion field, and the author’s claims can be uncomfortable for those of us in the health promotion field to read. There are two things that differentiates this book from other books of this type that claim the old ways are all wrong and they have the secret to behavior change.1. Dr. Bobinet writes this book as someone with decades of experience designing, implementing, testing, and evaluating health behavior change programs. She notes where there have been successes and acknowledges the hard fact that too many programs and interventions don’t yield meaningful, lasting results. She also shares her own personal stories of having tried to apply traditional approaches to behavior change and the frustration she’s felt when they don’t work.2. This book shares emerging research from brain scientists that brings a fresh perspective to the field of health promotion, and couples it with research from others in the psychology field to form a new framework for behavior change.Admittedly, not every single aspect of the proposed framework is new. What is new is how this book connects the dots between research on growth mindset, optimism, self compassion, and the habenula.Dr Bobinet uses storytelling, a conversational approach, and real-world examples to unpack the research and apply it. At the same time, the content is challenging. Dr. Bobinet calls into question many elements of popular behavior change programs, especially weight management programs. This book is a must-read for anyone in health coaching, personal training, and wellness program manager roles. And it’s also useful for anyone who has struggled to make a behavior change stick.
Saya Jacaranda –
Clear and engaging
This book addresses the pervasive impact of performance mindsets on mental health. I consider this topic to be crucial for anyone living in today’s society. We are all in the same capitalistic world, where our value stems from how much we can produce.I was stunned by Maya’s journey from a joyful gymnast to someone burdened by parental expectations. Devin’s professional downfall highlighted the emotional toll of constant performance pressure. I found the writing to be clear and engaging. It balanced storytelling with research, which made complicated concepts accessible. I did feel a lot of empathy, frustration, and sadness for the characters, but also hope for change. I consider this book to be useful for individuals struggling with performance pressures, parents, educators, and mental health professional. It is a call to reevaluate societal values. We should all take a step back and ask ourselves how useful the constant pressure to deliver more is.
V.E. –
Inspiring Book
Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change by Kyra Bobinet is a masterful work, full of good information. This book illuminates the habenula, a crucial brain region, in an accessible way, enriched with real-world stories. It explains why rigid goal-oriented systems often fail, which made sense to me. The book’s insights can potentially transform not only your life but others as well. Unlike the usual self-help books, this book offers a natural approach to behavior change. Combining cutting-edge neuroscience with relatable anecdotes, this book empowers you on the wellness journey. Highly recommended for a book that could ultimately change your life.
Michael Reilly –
Nothing all that new here.
Nothing really all that new in this book outside of an interesting discussion on the important role of the habenula as a motivation kill switch. It’s more of a summary of scientific papers around the impact of childhood trauma on behavior, motivation, failure and what’s needed to succeed. Not sure I’d spend the time reading everything here but a 5-page summary of key ideas would definitely be valuable.
Emily Kemp –
I found this book super interesting and took lots of notes. I’d describe it as a self-help book blended with neuroscience and, with the author’s credentials, I felt confident in its advice/findings.I heard about it after watching an interview of the author on Mayim Bialik Breakdown YouTube channel. It intrigued me and while I didn’t really want to read another self-help book but I feel like this one was valuable to me.I skimmed the early chapters quickly as they did the typical story-telling to illustrate key messages and a lot of data on the weight-loss industry I didn’t feel like knowing about.But the meat of it resonated with me. It links what we’re told often in being kind and compassionate to ourselves, challenge negative thoughts, habit building and positive thinking with the reality that things take tons of time and falling off the horse is a natural part of the process. The important thing is to get back on.It seems like a simple message, to keep trying, not believing you failed, but trying to create that as a habit will be the difficult part.
Julie Tsang –
In ‘Unstoppable Brain: The New Neuroscience that Frees Us from Failure, Eases Our Stress, and Creates Lasting Change’, Dr. Kyra Bobinet revolutionises the quest for lasting change and steers away from conventional performance-driven tactics. Dr Bobinet delves into the intriguing realm of neuroscience and offers a profound understanding of behaviour and motivation. Using vivid anecdotes and meticulous research, she dismantles the allure of fleeting fixes while advocating for a holistic approach. This is a fascinating book that could help readers make a positive change in their lives.