Start. Scale. Exit. Repeat.: Serial Entrepreneurs’ Secrets Revealed!
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2025 NYC Big Book Awards Distinguished Favorite in Entrepreneurship & Small Business
2025 Independent Publisher Book Awards Gold Medalist in Business, Career, and Sales
2025 Axiom Business Book Awards Gold Medal Winner in Entrepreneurship / Small Business
2025 Nautilus Book Awards Silver Medal Winner in Business & Leadership
2024 Kirkus Best Indie Books of the Year
2024 IBPA Benjamin Franklin Book Awards Silver Medalist in Business
2024 Independent Publisher Book Awards Bronze Medalist in Non-Fiction
2024 National Indie Book Awards Finalist in Business Entrepreneurship & Book Interior Design
2024 Goody Business Book Awards TOP IMPACT AUTHOR in Entrepreneur, Entrepreneurism, and Start Ups
“[…] a top-notch how-to for business owners.”
Kirkus Starred Review
Unlock the Secrets of a Serial Entrepreneur and Launch a Successful Startup!
Get inside the minds of 30+ experts, authors, and seasoned entrepreneurs and learn from their hard-earned lessons. Discover the winning patterns of successful businesses and apply them to your own startup.
Build a competitive edge and protect your business with a proven formula to scale up, add zeros to your revenue and profits, and crush the competition. Avoid common pitfalls and master the art of hacking your way to growth.
Maximize your wealth by securing the right funding, navigating potential buyers, and cashing in big on an exit. With expert advice, you’ll learn how to Start, Scale, Exit, and Repeat multiple companies.
Don’t just dream of success, make it a reality. Get your hands on this ultimate guide to entrepreneurial success today!
From the Publisher
Author Colin C. Campbell
With more than thirty years of experience as a serial entrepreneur, Colin C. Campbell has started, scaled, and exited over a dozen companies in partnership with his team. Some of his noteworthy ventures in traditional, e-commerce, and tech sectors include Tucows, Internet Direct, Hostopia, GeeksforLess, and .CLUB Domains. Thanks to his strategic planning and systems, he and his partners continue to launch companies like Paw.com, HipOptical, Pencila.com, Escape Club, and Startup.Club.
If you are starting a business, scaling a business, or planning an exit from a business, look no further. In Start. Scale. Exit. Repeat. you will find insights gained from over a decade-long journey of identifying partners and interviewing successful serial entrepreneurs and industry experts to reveal the critical factors and systems that drive startup success.
Publisher : Forbes Books
Publication date : October 3, 2023
Language : English
Print length : 472 pages
ISBN-10 : 195588496X
ISBN-13 : 978-1955884969
Item Weight : 2.52 pounds
Dimensions : 6.25 x 1.5 x 9.25 inches
Best Sellers Rank: #65,565 in Books (See Top 100 in Books) #6 in Starting a Business (Books) #59 in Entrepreneurship (Books) #136 in Business Management (Books)
Customer Reviews: 4.7 4.7 out of 5 stars 232 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Albert Simpson –
A must-read for any repeat founder
I’ve founded, scaled, and exited two companies — now on my third repeat. This book is a powerful reminder that success can make you forget the basics: the why and the how. Colin’s Start, Scale, Exit, Repeat brings you back to those fundamentals with clarity and real-world wisdom. A great read for anyone building again — or planning their first big exit.
Piaras –
The playbook for entrepreneurial success
“Embark on a transformative journey with ‘Start. Scale. Exit. Repeat.” by Colin C. Campbell as he invites readers into the minds of over 30 seasoned entrepreneurs, unraveling their invaluable lessons. This comprehensive guide doesn’t just stop at startup advice; it unveils the winning patterns that underscore successful businesses, providing actionable insights for launching and sustaining your startup venture.Campbell goes beyond the basics, guiding you through a proven formula to scale up, elevate your revenue, and outpace competitors. What sets this book apart is its emphasis on wealth maximization, with practical advice on securing funding, strategic dealings with potential buyers, and orchestrating profitable exits. The wisdom shared isn’t theoretical but comes from those who have successfully executed the Start, Scale, Exit, and Repeat cycle for multiple companies.More than a guide, ‘Start. Scale. Exit. Repeat.’ serves as a roadmap, turning your entrepreneurial aspirations into a tangible reality. Whether you’re stepping into entrepreneurship or have a seasoned business, this ultimate guide offers the wisdom of experts, propelling you toward unparalleled success. You could make it happen with the insights shared by the maestros in this entrepreneurial masterpiece.
Jake Crawford –
Destroyed My Highlighters
I have read 30 books this year, this is by far my favorite. The book covers a tremendous amount of scope and does an excellent job at connecting the dots. If you are like me, then this is probably not your first entrepreneurship book… BUT I wish it had been. I really enjoyed how the book does not rely on venture capital, and how you can scale in zeros. I also really liked that this book is not OVER analytical (with a bunch of “would be awesome if” charts) and the author is not trying to sell an idea of some magical life. In this book you will find real actions, real stories, real advice, real success, and real failures derived from decades of involvement in entrepreneurship. This book has provided me with so much more awareness of what actions I need to take to achieve a successful startup.This book is something special. Thank you for sharing Colin.
Robin –
Valuable and comprehensive guide
“Unlock the Secrets of a Serial Entrepreneur” presents an enticing proposition for aspiring business owners and seasoned entrepreneurs alike. The book gains insights from a wide range of experts, authors, and seasoned entrepreneurs, making this an appealing and comprehensive guide, providing a wealth of knowledge and experience. By providing readers with actionable advice and proven strategies, it aims to empower them to build and scale successful startups while avoiding common pitfalls. The emphasis on building a competitive edge, scaling up revenue and profits, and crushing the competition speaks to the ambition of the book. It promises to equip readers with the tools and techniques necessary to thrive in a competitive business landscape.The guidance on securing funding, navigating potential buyers, and maximizing wealth through successful exits adds depth to the book. It suggests a holistic approach to entrepreneurship, encompassing not only the startup phase but also strategies for long-term success and financial prosperity. The message of turning entrepreneurial dreams into reality through practical action is motivational and inspiring. By offering a roadmap for starting, scaling, exiting, and repeating successful companies, the book positions itself as a valuable resource for anyone looking to embark on or advance their entrepreneurial journey.
Evelyn –
A real gem!
This book is, in my opinion, a real gem for a couple of reasons. Just to mention one, the writing style is neat, organized, clear and easy to understand.The author did an incredible and invaluable job of breaking down terms that would be somehow difficult to interpret for readers not steeped in the business world and explaining them with such simplicity that it is worthy of admiration. He made a book dedicated to a few, and a useful resource for many.Another extremely positive point of this title is that it contains expert opinions and experiences of successful entrepreneurs so we can face the unexpected issues with an already proven formula.
Sanjin –
One of the most comprehensive guides for entrepreneurs
This is one of the most comprehensive guides for entrepreneurs that I’ve read in a long time. With contributions from over 30 experts, authors, and seasoned entrepreneurs, this book offers a wealth of wisdom. Also, the emphasis is on actionable strategies for building and scaling a successful business with many practical insights. The book has a combination of expert advice and practical guidance that makes it a must-read for aspiring business owners. I loved it, it is easy to read and full of valuable advice. Really, really good, be sure not to miss it.
Thomas Vennens –
Absolutely wonderful book. I have never before written a review for a book purchased on Amazon, despite having ordered and read hundreds of them. I cannot provide a summary of this book as it is too rich for that. All I can say is that I am currently in the pre-launch phase of my first startup and having been reading a lot of books on business fundamentals, this was my seventh business book in about 7 weeks, I must say this book tops all of them.The breadth of it is just wonderful and there is enough depth in it for a beginning entrepreneur like me. And where there is not too much depth, it does provide enough info and tools to further explore those topics oneself (online or via other books, coaches etc.).The book has given me a lot more confidence that my business partner and I have a big chance to succeed in our undertaking and has shown what else is needed before we launch. I felt quite connected to Colin as well, since I also have the serial entrepreneur traits (in my life up to now I didn’t start any businesses, but I applied the same mindset, vision and relentless drive to other ventures).Having read the book, I learned how having a clear and ambitious vision, setting up systems and values, and considering an exit before even starting the business, can be or is absolutely crucial.Also the chapter ‘the Toll of Entrepreneurial Life’ really hit home. Both my father and grandfather were entrepreneurs, who, in their careers, felt this huge toll on their life quality. It feels like my duty to protect my health and joy and the relationships with loved ones to the best of my abilities in the journey I am embarking on, without forgetting that sometimes there will be periods where this will be difficult.To all of you fellow young starting entrepreneurs out there, I think this book could become known as ‘The Bible for Starting Entrepreneurs’. Despite it not being short, I could hardly put it down and finished it in a few days. It was just pure gold. Thank you, Colin!
Manuel –
A must read, no matter the stage you are, whether you are an entrepreneur and have a business or even if you haven’t started.Read it and go make the most of it.
Antonio Portuesi –
This book is a vibrant and insightful guide to entrepreneurial success, crafted with both passion and unmatched expertise. Colin provides a clear, step-by-step framework that simplifies the complexities of building a business into an inspiring and practical journey. His enthusiasm for entrepreneurship resonates throughout, making the content both engaging and empowering.What sets this book apart is its strong foundation, starting with how to identify and assess business opportunities, emphasizing why some ideas are more promising than others. Drawing on a wealth of experience, Colin shares lessons from his own successes and setbacks, weaving in personal stories that are both relatable and deeply insightful.Brimming with practical advice, this book is a treasure trove for anyone determined to create and sustain a thriving business. Colin’s depth of knowledge and real-world experience make this a must-read for aspiring and seasoned entrepreneurs alike. It’s more than a book: it’s an invaluable mentor for anyone looking to turn their vision into a lasting reality. Thank you Colin!
Mike –
This is a masterclass in how to succeed as an entrepreneur. It is a game-changer for both aspiring and seasoned entrepreneurs. Colin delivers a comprehensive, step-by-step roadmap to navigate the entrepreneurial journey that is both interesting and easy to read. I love how Colin begins the book by discussing business ideas, and why some businesses could be better investments than others. The information in this book comes from someone who has given much introspection to his own successes and failures in business. The personal anecdotes are both interesting and entertaining. If you want to learn about being a successful entrepreneur, learn from one of the best. It’s a goldmine of practical insights, which can help you ensure your business not only takes off – but thrives. Colin’s real-world experience shines through, making it a must-read for anyone dreaming of starting, growing, and eventually selling a business. A true gem for business-minded people of all ages and stages in their entrepreneurial journey.
Knut Jentsch –
As an entrepreneur and startup founder, I have come across many books covering this topic but this is (by far) the best and most entertaining one so far! Highly relatable, easy to read and understand and I covers almost very aspect of a business. Although it has around 450 pages, I finished it within a week. Brilliant book an Le highly recommended for every entrepreneur and business owner ✌🏻